You keep the client, the strategy and the margin.
Still Fox is a Seattle practice that builds and runs AI-ready websites wholesale for marketing and SEO agencies, under the agency's brand. It is built for agencies whose clients are local small businesses: each site stays reachable and accurate, is measured every month and belongs to the client from day one, and the agency keeps the client.
What you get
The website that AI assistants read about your client's business, built and run for you: reachable, accurate, measured every month, and owned by the client from day one.
- White label. The site and the care plan go out under your brand, and every word to your client comes through you. We stay invisible unless you want a credit.
- Your client, your strategy, your margin. The client stays yours. You set the strategy and the price.
- Invoiced to you. We invoice the agency, in your accounting cycle. You invoice the client at your own price.
- A before-and-after reading with every build, and a note every month. Each build ships with a reading of what ChatGPT, Perplexity and Claude say about your client's business, before and after the work, and the care plan repeats the reading in a monthly note. Until our measurement is live, the reading covers the first three checks of the snapshot and says so.
- A sign-off at the end. The client approves every page before launch, and when the business is a law firm, its lawyer signs off too.
The arithmetic
The arithmetic runs on your price, not ours.
- You sell
- The build and the care plan, at your own price.
- We charge you
- A flat fee per site, and a flat monthly fee for the care plan.
- You hire
- No developer. Your time on a build is an intake call and a content hand-off; the site kit does the rest.
- You start with
- The free snapshot, up to ten a month.
The care plan renews every month for as long as the client stays, so it is the part of the arithmetic that grows. The snapshot is free, and it is the page that starts the client conversation. We never bill the measurement on its own; it comes with the build. Rates lists what is inside each line, and the price sheet comes with the call.
The terms that answer the usual complaints
Vendor guides and public reviews of white-label providers repeat the same complaints. Each one maps to a term on our price sheet.
- Missed deadlines
- A named turnaround. A hardening takes five business days. A rebuild takes five to ten business days from complete content, which we define in writing: the validated record of the business, its source material, logo and photos, and your answers to the intake form. The clock pauses while a revision round sits with you.
- Rework with no end
- Two revision rounds per build. A revision is a change inside the approved scope.
- No one agrees what "done" means
- A written definition of done on every offer, so both sides know when the work ends.
- Lock-in
- The care plan is month to month. You can leave, and the site keeps running.
- Credentials held hostage
- The client owns the domain, the content and the repository from day one. The accounts open in the client's name at intake, and you are a member. Nothing is held hostage.
How a first engagement goes
- Snapshot. Send one client's site. The free snapshot shows what the assistants say and what keeps them out.
- Hardening or rebuild. Hardening fixes the site the client already has, in five business days, with a before-and-after reading. A rebuild fits when the platform cannot serve text to a crawler or the contract with the current vendor is ending, and it takes five to ten business days from complete content.
- Care plan. Hosting, two edit requests a month, a weekly check and a monthly note keep the site reachable and accurate. It renews monthly.
If the snapshot finds nothing to fix, nothing is sold.
Questions
We already have a dev partner.
Keep them. Start with one hardening of an existing client's site: a fixed list of fixes, a before-and-after reading, five business days. If the snapshot shows nothing to fix, you have lost nothing.
Can't I just buy a monitoring tool?
Yes, and you should if you want a dashboard. They measure; we build, run and fix. A dashboard tells you a client is invisible; it does not build the site that fixes it. The measurement comes with the build.
Does this even work?
Most of the tactics with solid evidence are local SEO under a new name, and we say so. What is new is narrow: crawler access, pages a crawler can read, facts that match across directories, and enough runs to tell signal from noise. We sell only graded tactics and publish the grades, including the ones we refuse to sell.
My clients are on WordPress.
Hardening works on any site where robots.txt, the CDN or firewall rules and the service pages can be edited, which includes WordPress, Squarespace and Webflow. A rebuild fits when the platform cannot serve text to a crawler or the contract with the current vendor is ending. We do not criticize other vendors; we show the before-and-after.
What if you disappear?
The client owns the domain, the content and the repository from day one, in the client's own Cloudflare account, and a hand-off package ships with every build. The site is plain HTML with no plugins to patch, so any developer can take over the code. The care plan is month to month with 30 days' notice, and on exit the client already holds every login.
Book a partner call
Two questions first, so we know whether a call is the right next step.